AS SEEN ON
Become Your Own Hype Woman to Blow Up Your Business
In this episode we talk about:
Why it is important for every small business owner to be their own Hype Woman
How to become your own Hype Woman
Strategies on how to build confidence and self-belief to put yourself out there
Why going viral isn't a viable PR strategy with Anna Scot
In this episode we talk about:
What is PR (and what good PR looks like)
Why sticking to trends in hope of going viral not a viable strategy
The consequences of constantly striving for viral
What business owners should be doing instead to reach more of their people and build the trust
How to choose the right PR activities for your business
The Power of Brand Collaborations
In this episode we talk about:
What a brand collaboration is and why it's worth your energy.
What you need to know when implementing this strategy into your business.
Amazing examples of brand collaborations done well.
The Power of PR
In this episode I talk to Amy about:
What you need to have in place in order to be able to pitch yourself to media.
How you find out what publications you should be approaching with your story.
Her top tips for any business owner that has no idea where to start.